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Loss Aversion: Why Small Losses Hurt More Than Big Gains
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Imagine this: you earn ₹10,000 in the stock market today. It feels good—but not life-changing. Now imagine losing ₹10,000 tomorrow. That loss feels twice as painful, maybe even more. This isn’t just emotional exaggeration. It’s a well-documented psychological bias called loss aversion, and it plays a massive role in why investors consistently make poor…
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Why FOMO Investing Is More Dangerous Than Losses
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Most investors fear losses. Seeing their portfolio turn red creates anxiety, frustration, and sometimes regret. But in reality, losses are not the biggest threat to long-term wealth. The real danger is something far more subtle and destructive — FOMO investing. FOMO (Fear of Missing Out) pushes investors to make decisions driven by emotions rather…
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Why “Buy the Dip” Fails for Most Retail Investors
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“Buy the dip” is one of the most popular pieces of stock market advice. It sounds simple and logical — prices fall, you buy at a discount, and wait for recovery. Yet, in reality, most retail investors lose money trying to buy the dip. The strategy itself is not wrong, but the way retail…
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Is Technical Analysis Enough Without Fundamentals?
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One of the most common debates in the financial markets is whether technical analysis alone is sufficient for successful trading and investing, or whether fundamental analysis is equally important. Many traders swear by charts, indicators, and price action, while long-term investors rely heavily on company fundamentals like earnings, growth, and balance sheets. So the…
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What Are Liquid ETFs & Why Are They Becoming Popular in 2025?
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Managing short-term money has become just as important as long-term investing. With rising interest rates, volatile markets, and the need for quick liquidity, investors are actively looking for safe yet efficient parking options for idle funds. This is where Liquid ETFs have emerged as one of the most useful financial products in India. They…
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Understanding Market Liquidity & How It Affects Your Trades
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Market liquidity decides how easily and quickly you can buy or sell an asset without causing big price movements. Traders often ignore liquidity while focusing only on indicators, but liquidity directly impacts execution speed, slippage, spreads, volatility, and ultimately your profitability. What Is Market Liquidity? Why Liquidity Matters for Traders 1. Better Order Execution…
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